Projects Built for Real Results
Laravel platforms, Next.js apps, WooCommerce stores, and LMS builds delivered to UAE & GCC clients — on time, on budget.
30+
Projects Delivered
14+
DAS Holding Sites
5★
Client Rating
UAE
Based
Tawasul Limo
Managed end-to-end delivery for tawasullimo.ae, a DAS Holding subsidiary. As PM: gathered requirements from DAS executives, planned sprints, coordinated with the UI design team, and ran UAT cycles before go-live. As developer: built a full Laravel backend with a dynamic content management system, real-time booking flow, automated email notifications, and a custom admin panel. Delivered on schedule and maintained post-launch.
Greeny Corner
Full-stack web and mobile application. Led project management and architecture: scoped the product roadmap, coordinated the cross-functional team (UI designer, mobile developer, backend), and managed client sign-offs at each milestone. As tech lead: built the Next.js frontend and Laravel REST API, integrated an AI plant-identification service, designed the user-profile and care-schedule system, and shipped companion apps for iOS and Android.
Reach Home Properties
Managed scope, timeline, and technical delivery for Reach Home Properties. PM responsibilities: gathered requirements from the real estate team, planned content migration, and managed the API integration timeline with Property Finder. Technical work: built a full Laravel backend with a dynamic admin panel, Property Finder API auto-sync for property listings, bilingual AR/EN support, and a mobile-responsive frontend.
DAS Holding — Multi-Site Portfolio
Served as the in-house Project Manager and lead developer responsible for the full DAS Holding web portfolio across 14+ subsidiary brands. PM responsibilities: requirements gathering with C-level stakeholders, project scoping, sprint planning, designer and developer coordination, QA cycles, UAT sign-offs, go-live launches, and ongoing maintenance contracts. Applied PMP-certified practices — risk registers, change-request workflows, and stakeholder communication plans — across every engagement. Technical leadership: enforced consistent coding standards across the portfolio, resolved cross-site performance and compatibility issues, built reusable component libraries, and mentored junior developers. Stack across the portfolio: WordPress, Elementor, WooCommerce, Laravel, PHP, MySQL, JavaScript, ACF, with full bilingual AR/EN RTL support on every site. Subsidiaries managed: DAS Holding (corporate), Tawasul Limo, MSN Legal, Grove Landscape, MotoPro, Citiscape Group, ESIC, East & West, EIFM, Tawasul, EWP, Handy Home, K9 UAE, Select Market, UDI, Yas Healthcare.
DAS Holding
Led requirements gathering with C-level stakeholders and planned the full delivery roadmap for DAS Holding's brand flagship site. PM work: scope definition, milestone planning, designer coordination, and executive sign-off management. Development: built on WordPress with Elementor, custom PHP modules, brand-consistent UI, and a fully bilingual AR/EN layout with RTL support. Post-launch: managed content updates, performance tuning, and new feature rollouts.
MSN Legal
Led project management and technical delivery for MSN Legal, a legal consulting firm under DAS Holding. PM work: coordinated requirements between the legal team and brand stakeholders, managed content sign-offs, and maintained the project timeline. Development: built the Laravel site with a fully dynamic admin panel, service pages, lawyer profiles, bilingual AR/EN content, and a clean professional design.
Grove Landscape
Managed scope, timeline, and technical delivery for Grove Landscape, a landscaping brand under DAS Holding. PM work: gathered requirements for service categories, photo gallery, and enquiry flows; managed stakeholder reviews and content sign-offs. Development: WordPress with Elementor, custom gallery layouts, service pages, WPForms contact integration, bilingual AR/EN, and mobile-first responsive design.
MotoPro
Managed end-to-end delivery as PM and developer for MotoPro under DAS Holding. PM work: gathered product catalogue requirements, coordinated with the design team, planned the WooCommerce configuration, and ran QA/UAT cycles before launch. Development: WordPress, WooCommerce with custom product filtering and categories, Elementor, Arabic RTL support, payment gateway configuration, and mobile-first layout.
Citiscape Group
Acted as PM and lead developer for Citiscape Group, a real estate brand under DAS Holding. PM work: managed stakeholder requirements for property listings, development project showcases, team pages, and phased content rollout. Development: WordPress with Elementor, custom post types for properties and projects, bilingual AR/EN RTL support, and enquiry form integration.
ESIC
Managed scope and delivery as PM for ESIC's corporate website under DAS Holding. PM work: coordinated between brand and executive teams, defined the page hierarchy, managed content sign-offs, and tracked delivery against the agreed timeline and budget. Development: WordPress with Elementor, service pages, team section, WPForms contact integration, and full Arabic RTL support.
East & West
Led full project management and development for East & West, a trading company under DAS Holding. PM work: gathered branding and content requirements, managed design iterations and stakeholder reviews, and ensured on-time delivery. Development: WordPress with Elementor, full AR/EN bilingual RTL support, service pages, company profile, and performance optimisation.
EIFM
Managed the full SDLC as PM for EIFM's corporate site under DAS Holding. PM work: worked with senior stakeholders to define the service catalogue and page structure, managed iterative sign-offs, and tracked delivery milestones. Development: WordPress with Elementor, service section, case highlights, contact form integration, and full Arabic RTL support — on time and on budget.
Tawasul
Managed scope and development as PM and developer for Tawasul's corporate web presence under DAS Holding. PM work: coordinated requirements across business units, planned delivery milestones, and managed stakeholder communication. Development: WordPress with Elementor, service pages, team profiles, contact integration, and bilingual AR/EN RTL support.
EWP
Managed full project lifecycle for EWP under DAS Holding. PM work: ran discovery sessions to capture brand and service requirements, managed the content-production schedule, coordinated designer handoffs, and oversaw launch. Development: WordPress with Elementor, service and product pages, Arabic RTL support, and ongoing post-launch maintenance.
Handy Home
Led PM and development for Handy Home, a home-services brand under DAS Holding. PM work: gathered service category requirements, defined enquiry and booking flows, managed content production, and co-ordinated QA rounds. Development: WordPress with Elementor, WPForms for lead capture, custom service pages, mobile-first responsive design, and full bilingual AR/EN RTL support.
K9 UAE
Managed scope, timeline, and delivery for K9 UAE's brand website as PM under DAS Holding. PM work: defined the service structure for dog-training programmes and security K9 units, managed content and imagery requirements, and oversaw UAT. Development: WordPress with Elementor, custom imagery galleries, service pages, enquiry forms, bilingual AR/EN content, and mobile-responsive layout.
Select Market
Led end-to-end project management and development for Select Market, an e-commerce platform under DAS Holding. PM work: scoped product catalogue structure, managed vendor requirements, coordinated payment gateway onboarding, and ran QA/UAT cycles. Development: WordPress with WooCommerce, custom product categories and attributes, Arabic RTL support, delivery zone configuration, and payment gateway integration.
UDI
Acted as PM and developer for UDI, an urban development and investment company under DAS Holding. PM work: managed discovery sessions, content planning, and multi-round stakeholder sign-offs. Development: WordPress with Elementor, project showcase sections, service pages, investment highlights, team profiles, and full bilingual AR/EN RTL support.
Yas Healthcare
Managed scope, content structure, and delivery as PM for Yas Healthcare under DAS Holding. PM work: coordinated with clinical and marketing teams to define service pages, doctor profiles, and appointment booking flows; managed multiple content review rounds. Development: WordPress with Elementor, custom post types for doctors and services, WPForms booking integration, and full bilingual AR/EN RTL support.
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